Digital Marketing Executive

Apply now Job no: 976817
Work type: Full-time
Location: Perth

At Seven West Media (SWM), we pride ourselves on continuous evolution. This is your opportunity to join one of Australia’s fastest growing digital media brands, right here in WA.

The Digital Marketing Executive will be responsible for advancing our customer retention strategy for both print & digital subscribers to The West Australian through digital initiatives and campaigns.

This exciting, fast paced role requires a candidate to have some experience in digital advertising (i.e. Email marketing, Facebook, Google eco system etc.) as well as excellent data analysis and communication skills. Agency experience would be highly regarded.

The ideal candidate will be a proactive self-starter who has a test & learn mentality and makes data driven decisions. We need someone who takes initiative and is ready to contribute to strategy and challenge the status quo.


What you’ll do:

  • Analyse customer insights and data to better understand digital & print subscriber behaviour
  • Create and execute segmented, data-driven campaigns that engage subscribers, increase usage and reduce churn 
  • Measure and report on campaign performance to ensure we are constantly optimising
  • Manage and optimize West Rewards, our subscriber rewards program


What we're looking for:

  • A tertiary qualification in Marketing or Business
  • 1-2 years of experience at a digital agency or in a similar role
  • Experience with email marketing such as database management, CRM
  • Strong data analysis and presentation/story telling skills
  • Extreme attention to detail
  • Strong project management skills
  • Flexible, self-starter able to cope with ambiguity and willing to embrace change
  • Proficiency in Microsoft Office programs required including Word, Excel, and PowerPoint
  • Proven track-record working with stakeholders to deliver meaningful results


What will set you apart:

  • Experience with SEO, SEM, Social & Programmatic digital media
  • Understanding of data dashboards such as Google Studio
  • Understanding of Google Analytics
  • Understanding of first, second and third party data as well as data storage and privacy regulations
  • Experience with end-to-end campaign management
  • General administration experience
  • Strong copy writing and proofreading skills
  • Creative eye and ability to provide feedback and direction on design


Let’s talk benefits:  

  • An inclusive and diverse workplace where caring for each other is the norm  
  • A culture that values respect, collaboration and speaking up 
  • Development Opportunities
  • Flexible working conditions
  • Paid parental leave policy  
  • Free on-site gym 
  • Free on-site parking  
  • Employee health and wellbeing support programs 
  • Work Perks program 

Closing Date : 13 August 2022

Advertised: W. Australia Standard Time
Applications close: W. Australia Standard Time

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Seven West Media is an equal opportunity employer and we are committed to creating a diverse and inclusive workplace.

Recruitment Agencies: Seven West Media does not accept any unsolicited agency resumes. Seven West Media is not responsible for any fees related to unsolicited resumes.